Bango launches Analytics service
Bango, the mobile payment company, yesterday announced the launch of Bango Analyticshosted service to track unique site visitors and campaign analysis for mobile sites. According to Bango’s news release, 80% of the 550 mobile website owners Bango surveyed wanted to know unique visitors to their site and 71% wanted to know the effectiveness of their marketing campaign. To address these two requests, and
To provide the highest levels of accuracy, Bango provides two different techniques for capturing mobile metrics – link tracking for campaign analysis and page tracking for site analysis.
Bango Analytics is a hosted service and is free for up to 100,000 page views per month.
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