Archive for the ‘mobile website’ Category
That’s right browser wars are coming. Only this time, they are coming to a mobile phone near you. So far we have Microsoft Mobile IE, Apple’s Safari, Opera, Google’s Chrome and the Blackberry’s proprietary browser. Add to that mix the recently announced and currently undergoing alpha testing, Fennec, the mobile browser from Mozilla, the maker of Firefox open source browser.
Given all these browsers, there is bound to be a shakeup. However, on the flip side of it is the fact that there are so many mobile platforms, Windows Mobile, Apple iPhone OS, Google’s Android, Symbian and Blackberry OS. So, one could argue that each of these are walled gardens and therefore the browsers work in these walled gardens. However, two of the above-named browsers, Opera and Fennec are not tied to any specific platform, though they may not work on all platforms yet. Not to mention, all the big players, except maybe RIM, have the resources to quickly make their browsers platform independent. So, while I don’t expect the browser wars to start right away, I fully expect them in maybe late 2009, early 2010.
Bango, the mobile payment company, yesterday announced the launch of Bango Analyticshosted service to track unique site visitors and campaign analysis for mobile sites. According to Bango’s news release, 80% of the 550 mobile website owners Bango surveyed wanted to know unique visitors to their site and 71% wanted to know the effectiveness of their marketing campaign. To address these two requests, and
To provide the highest levels of accuracy, Bango provides two different techniques for capturing mobile metrics – link tracking for campaign analysis and page tracking for site analysis.
Bango Analytics is a hosted service and is free for up to 100,000 page views per month.