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Mobilizing the Business and Business of Mobile

Should businesses care about iPhone?

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With the much ballyhooed announcement of iPhone 3G at $199 starting price, it is going to sell fast like its previous version, when it is released on July 11. However, should businesses care about iPhone? After all, iPhone still accounts for only 6 million of 3billion+ phones worldwide.

With its Exchange support, MS Word, Excel & read-only PowerPoint support, and IT-focused security features, Apple is taking on both RIM Blackberry and Microsoft Mobile. With the new applications store and the rich revenue sharing model for developers, it has opened up a whole new world of possibilities. However, there are still some features that would make it a compelling case for businesses.

First being option of carriers. Granted AT&T is trying very hard to improve its customer service and take care of Apple customers, however, Ma Bell will have to do better to convince businesses to switch carriers just so that they can use iPhone.

Second, of course is the price. Apple did go ways in reducing the price barrier which Steve Jobs said was the number one barrier to adoption of iPhone. But, businesses look for volume discounts for both handsets and calling plans. It appears that AT&T has increased its data plan, while keeping the voice plan same for iPhones. This $10 per month increase combined with no volume discounts on handsets could be a deal-killer for businesses contemplating adopting iPhones.

In spite of these, businesses need to give iPhone the second look it deserves.


Written by dvdand

June 9, 2008 at 2:05 pm

Posted in 3G, Handsets, iPhone

Tagged with , , , , , , ,

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