Business Anywhere Blog

Mobilizing the Business and Business of Mobile

Nokia prepares for the Platform War

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With Nokia looking to acquire the rest of Symbian that it does not own, and Google readying Android, the Platform Wars are about to begin. So, who will win the Platform War? It is a way early to predict the winners and losers of this war. However, the battlefield has been defined.

With Symbian on 66% of Smartphones, it would seem to have most to lose. So, with this latest announcement from Nokia, they are gearing up for the tough battle ahead. True, Nokia, has ambitions to transform itself from a phone company to an entertainment company. 

However, Adam Leach, principal analyst at Ovum, hit on the real reason, when he was quoted by Paul McDougall of InformationWeek saying:

“The creation of the Symbian Foundation reflects the fact that Symbian’s competitive landscape has started to change rapidly over the past year with new entrants and old competitors increasing their influence,”

They have seen Microsoft, IBM and now Google, make money from the software and services. They want to become a software company. It sees the handset market as a tough market with the Asian manufacturers leading the pack. While Nokia has some great handsets and are the leading provider of phones worldwide, they see the writing on the wall. They want to get out of the handset business. I see them spinning off their handset division in the next year or so and possibly exiting the handset business in 3-5 years.

Nokia will have its work cut out. Now that it is forming the foundation, it will have to tread a careful path so as not to alienate some of the handset providers who are members of the foundation. Also, Microsoft and Google are not going to give in easily. Not to mention upstarts like Apple with iPhone and RIM with Blackberry. Things are just beginning to heat up. Let’s see who remains standing when the dust settles.

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Written by dvdand

June 25, 2008 at 3:43 pm

2 Responses

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  1. […] itself as it tries to consolidate various operating systems under a single open source system. As I stated earlier, Nokia and Symbian have earnestly committed themselves to the Platform Wars. They want to ensure […]

  2. My fellow on Orkut shared this link and I’m not dissapointed at all that I came to your blog.

    Liza

    April 24, 2009 at 2:56 am


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