Business Anywhere Blog

Mobilizing the Business and Business of Mobile

Samsung Instinct: Great Phone, Weak Operator

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Samsung Instinct is truly a phone that can give iPhone a run for the money. It is cheaper, $450 without contract as opposed to $599 for iPhone 3G 8GB version or $699 for iPhone 3G 16GB version. Also, Instinct comes with a 2GB microSD card and 2 batteries. Already, it is the best selling phone for Sprint in the last two years and is comparable to Motorola Razr in sales when it was released in 2006. Samsung realizes that and has been made great marketing efforts to push the product. Samsung just released a three-part web series featuring San Francisco, Boston and Chicago ballparks, all shot on the Instinct. In addition, they had previously announced a promotion asking filmmakers to post short videos on YouTube that feature Instinct for $20 each and  a chance to win $10,000. Clearly, Samsung knows it has a good product.

Unfortunately, for Samsung, they are stuck with a lousy operator. Sprint has been struggling to integrate Nextel and has been leaking customers since then. As this Engadget post in May, indicates, Sprint lost over a million subscribers in Q1 2008. It is still the third ranked carrier in US with 52 million subscribers. However, I believe its days are numbered. With persistent rumorsabout Sprint being bought by SK Telecom, which the market thinks is unlikely, and potential Nextel spinoff and WiMAX issues, I don’t see how Sprint can focus on keeping its market share.


Written by dvdand

July 17, 2008 at 9:16 am

One Response

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  1. Nice blog, i have added it to my favourites, greetings

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    August 12, 2008 at 10:17 am

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