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Sony Ericsson releases bluetooth watches

with one comment

Today, Sony Ericsson announced a new bluetooth enabled watch targeted at young women. The MWB-200 as the watch is called was designed in conjunction with Fossil. The phone is made of scratch resistant mineral crystal glass with an anti-glare coating on an OLED screen and comes in three designs: Allure, Contemporary Elegance and Evening Classic. The Allure is glamorous, yet strong and sporty watch that comes with a white leather strap and crystal decor stones. The Contemporary Elegance is a stainless steel watch designed for young professional women. The Evening Classic is a black phone with black strap and as the name suggests a classic piece meant for all occassions.

To accompany the launch, SE is launching a marketing campaign in conjunction with three young tennis stars: 19-year-old Slovakian Dominika Cibulkova who is modeling the Allure, 18-year-old Danish ‘Princess of Tennis’ Caroline Wozniacki modeling the Contemporary Elegance, and 19-year-old Hungarian superstar Agnes Szavay wearing the Evening Classic. The phones will be available in select markets in Q4, 2008.

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Written by dvdand

September 24, 2008 at 7:07 am

One Response

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  1. […] a comment » Sony Ericsson made two announcements in addition to the women’s bluetooth phones. The first announcement was that it has been selected as the official mobile handset of the 2010 […]


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