Business Anywhere Blog

Mobilizing the Business and Business of Mobile

Blackberry Storm positioning revealed

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Over the weekend, there was a frenzy of Blackberry Storm/Thunder related posts over at Boy Genius Report including user guide and copy and paste feature overview. However, the best post was the detailed internal positioning document that BGR managed to get its hands on. Amongst the gems that document included were the upcoming Blackberry Apex and the types of consumers attracted to the Blackberrys. Another gem was the comparision between the Storm and various competitors like iPhone, Viewty, N85, etc. which you can see below.

Also from the price perspective, the Blackberry Storm/Thunder will be its second priciest device and is sqaurely targeted towards prosumers.

Great Job, BGR!

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Written by dvdand

October 6, 2008 at 9:47 am

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