Business Anywhere Blog

Mobilizing the Business and Business of Mobile

Will pricing blow the Storm away to sea?

with 2 comments

Yesterday, I visited the local Verizon Wireless store. While talking to the salesperson about the Blackberry Storm, he indicated that the phone will be available by mid-November, possibly as late as Black Friday. That is understandable. However, given the delays with Blackberry Bold, one has to wonder whether RIM will ever get its act together and launch the Storm on time. Of course, they have been careful with not committing any specific dates for the launch but rumors have been for early November launch and Best Buy is preparing to launch it November 16.

The other piece of information was the pricing. According to the salesperson, the phone would cost somewhere between $300 and $400 with 2 year contract and contract free it is somewhere around $750. If this is accurate, I have only one thing to say to both RIM and Verizon Wireless: What are you thinking?

With iPhone starting at $199 with contract and the HTC Dream G1 slated to cost between $150 and $250, why would anyone shell out $300 or more for the Blackberry Storm, especially when its features are on par with some of these phone and way below the phones like the Nokia N96 or Sony Ericsson’s Xperia X1 which fall in the $700+ price range. It is even more insane when Vodafone, Verizon Wireless’ parent is giving it away for free with 18 month contract.

Given this economy, pricing it high is a sure recipe for lower sales. No wonder than that Microsoft is lurking and playing a waiting game.  Lets hope some saner minds prevail and the pricing is more competitive!


2 Responses

Subscribe to comments with RSS.

  1. As an avid user of my Blackberry Pearl, I have to say that I love using my Blackberry and that it’s an integral part of my daily work and personal life. However, I am a little dissappointed that Blackberry is always a little “late to the dance” with products and research. The STORM looks and sounds like it will be an incredible little piece of technology but with several choices for touch-screen phones around with better features and technology, will it really be worth it? And even though I love my phone, I have no intentions of possibly kicking out $700 to have one when I can simply go and sign a 2-year contract with AT$T and get a $200 Iphone. RIM may want to put a bit more thought into this before the release of this phone or the STORM may simply turn out to be a small rain shower.


    October 13, 2008 at 7:31 am

  2. […] time back, I had reported on the Verizon’s pricing of the Blackberry Storm. Today,, got hold of Vodafone’s pricing. It is a tiered pricing with either […]

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: