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Mobilizing the Business and Business of Mobile

Verizon announces launch events for Blackberry Storm

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Verizon Wireless has scheduled launch events for Blackberry Storm starting in late October all the way through a week before Black Friday. A few blogs think that this could mean delayed launch. I have to agree given that the Verizon Wireless rep said so the other day. However, I believe this is their marketing effort to ensure robust sales during the holiday season. Here is why I say that: First, looking at the cities where the launch events are being held, these are all in midwestern states. Second, if that was the case, why would they launch their marketing campaign more than a month in advance. Not to mention, Best Buy reportedly shows the Storm available November 16th (that may well change). Finally, RIM cannot afford to delay the launch of this phone. Because, if RIM blows the launch for the Storm, like it has done with the Bold, it will lose much more than market share. They better start getting the company in shape for acquisition if that happens.


Written by dvdand

October 14, 2008 at 7:43 am

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