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Mobilizing the Business and Business of Mobile

Motorola to hitch its fortune to Android

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In a major change in strategy, Wall Street Journal is reporting that Motorola’s new CEO Shanjay Jha has decided that going forward it will streamline on three OSs for its phones. He will announce these changes as early as today during the earnings call. Motorola will use Google’s Android platform for its consumer targeted smartphones, ditching Symbian OS. It will uses its own P2K OS for feature phones and for the business focused phones, it will use Microsoft Windows Mobile platform.  Also, Motorola is looking to outsource some of its Window Mobile based phone production to third parties. Motorola is expected to release its first Android-based, social networking focused smartphone in Q2, 2009.

Let’s hope the struggling Motorola can find its mojo with these changes. However, I am not optimistic about their chances. As I recently wrote, the mobile industry is starting to face some headwinds which are expected to get stronger in 2009. Just today, BusinessWeek reported that according to a survey by mobile application portal GetJar, 76% of users globally are actively looking to reduce their wireless bills and 78% are delaying their new phone purchase.

[Via UnwiredView]

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Written by dvdand

October 29, 2008 at 12:11 pm

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