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Mobilizing the Business and Business of Mobile

Vodafone’s sensible Blackberry Storm pricing

with 2 comments

Some time back, I had reported on the Verizon’s pricing of the Blackberry Storm. Today, Crackberry.com, got hold of Vodafone’s pricing. It is a tiered pricing with either higher upfront cost and lower monthly payments or lower upfront cost and higher monthly payments. Three of these plans have additional freebies too. Take a look:

  • Under the Perfect Choice Access 100 plan, the Storm handset will retail for €109.99 and will cost €49.99 a month as part of a bundle that will include 100 minutes, 100 texts, 1GB of BlackBerry email, mobile TV and 10 full-track music downloads.
  • Under the Perfect Choice Access 200 plan, the Storm handset will retail for €64.99 and will cost €64.99 a month as part of a bundle that will include 200 minutes, 200 texts, 1GB of BlackBerry email, mobile TV and 10 full-track music downloads.
  • Under the Perfect Choice Access 400 plan, the Storm handset will retail for €69.99 and will cost €84.99 a month as part of a bundle that will include 400 minutes, 400 texts, 1GB of BlackBerry email, mobile TV and 10 full-track music downloads.
  • And under the Perfect Choice Access 600 plan, the Storm handset will retail for €49.99 and will cost €99.99 a month as part of a bundle that will include 600 minutes, 600 texts, 1GB of BlackBerry email, mobile TV and 10 full-track music downloads.

Now, I say, this is a sensible pricing strategy. It gives the customer the flexibility to decide which plan suits their needs and also the device does not cost an arm and a leg, unlike the Verizon pricing of between $300 -$400 with 2-year contract. Also, Vodafone’s contract is for 18 months. Clearly, Vodafone sees that there is competition in the market and the economic times are going to put downward pressure on sales. I predict Vodafone will see robust demand with this pricing plan.

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Written by dvdand

October 31, 2008 at 7:26 am

2 Responses

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  1. this phone looks awesome…just need to have Android

    Commodity Trading Accounts

    October 31, 2008 at 12:34 pm

  2. […] to launch the Blackberry Storm in UK on November 7th. As I mentioned last week, they have already announced their pricing tiers which I think Verizon aught to copy, but will not. It has already got 70,000 pre-orders for the […]


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