Business Anywhere Blog

Mobilizing the Business and Business of Mobile

Verizon and RIM bungle Storm launch

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Verizon Wireless and RIM had promised there would be ample Blackberry Storm devices for all customers. However, that was not the case. This morning I went to get the phone at 6:30 am to wait in queue. I was about the 25th in queue. Shortly, before 7 am the store manager was out with a writing pad informing people after about the 15th person or so that they were not going to have enough on hand, another shipment was on its way and he would take down the customers’ phone numbers and call them when it was in. Even then you were not guaranteed the phone. You had to make it out to the store within 15 minutes of receiving the phone call otherwise you were out of luck. So, what gives? Well, Boy Genius Report had some early information yesterday saying that Verizon would not be able to meet the demand. Apparently, according to Verizon, it was RIM’s fault that they were not able to ship enough devices. To me, that just is the Big Red pointing a finger at the manufacturer for its inability to estimate the demand and not having a strategy in place to meet the rush for the device. I have been with Verizon for a while, but  right now, I am really pissed at them for bungling perhaps their best opportunity to take on AT&T and Apple iPhone. No matter what success the Storm has, I think, this experience will forever be associated with the launch and perhaps hard to live down for Verizon Wireless and RIM to a degree. And I thought I had it bad, until I read the plight of one of our reader who was lied to twice and is very annoyed at Verizon right now. You can read about his encounter here.

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Written by dvdand

November 22, 2008 at 5:05 am

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