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AT&T gets into hot water over American Idol text messages

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There is a huge uproar among the Twitter community over AT&T sending unsolicited text message promoting yesterday’s American Idol season premiere to millions of so-called ‘heavy texters’. A lot of people were upset about it and here is what some of them had to say about it:

jonsteinberg: Really AT&T? I’m paying U over $100 a month & U still think its cool 2 send me text messages advertising American Idol?

waltruppar: Are you kidding me AT&T? Please don’t send me SMS spam. Especially if it’s about American Idol!!!

spencerholleman: AT&T is now sending me unsolicited text messages advertising the new season of American Idol. What did I do to deserve this?

However, this will blow over if it was an end of the saga. But sadly it is not. Some customers are receiving these messages today some 14 hours after the show is over. For example:

turkchgo: ROTFLOL, just got a text message on my iPhone from AT&T reminding me to watch American Idol, which aired, you know, 14 hours ago! F A I L

nosugrefneb: • Dear AT&T, please stop texting ads about last night’s Idol premiere because 1) I don’t care, and 2) it was last night. Love, Ben

Of course, AT&T is spinning it to say that it was only sent to customers who have voted on American Idol previously and heavy-texters. But, it is still spam as it was unsolicited.  Also, New York Times put out an article on it, so you know this PR disaster is snowballing fast for AT&T. Let’s see how AT&T reacts to all the backlash.

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Written by dvdand

January 14, 2009 at 9:46 am

Posted in Uncategorized

Tagged with ,

One Response

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  1. “2) it was last night. Love, Ben”

    bob wan kim

    January 14, 2009 at 11:04 am


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