Archive for April 2009
Samsung today announced the launch of Tocco Lite, aka S5230. This mid-range touchscreen phone comes with some nifty widgets for Facebook, Youtube and MySpace, though without the 3G connectivity. Here are the rest of the features for the phone:
The phone is expected to launch in May in UK, no US or other availability have been announced yet.
[Via Engadget Mobile]
According to rumors flying around, Samsung is preparing a new phone to add to its Omnia family, called the Omnia Pro. This new phone will have a full QWERTY slider behind the touchscreen Omnia. It will also include a 5Mpxl camera with autofocus, flash, image stabilizer and video recording and will operate on Windows Mobile 6.1 upgradable to 6.5. The phone is expected to retail for €500 ($662) and expected to launch in July.
Samsung today announced that it will launch its first Android powered phone, the i7500 in Europe beginning in June 2009 for €300 ($398). This phone will have a 3.2 inches, 320 x 480 pixel AMOLED touchscreen and will operate on tri-band GSM with HSDPA support. Additional specs include:
- HSDPA 7.2Mbps / HSUPA 5.76Mbps (900 / 1700/ 2100MHz) EDGE / GPRS (850/ 900/1800/1900)
- 3.2″ HVGA(320×480) AMOLED
- 5 MP Camera (Auto Focus), Power LED
- Video: MPEG4, H.263, H.264, WMV, Audio: MP3, AAC, AAC+, e-AAC+, WMA, RA
- Full Web Browser Google Search, Maps, Gmail, YouTube, Calendar, Google Talk, Android Market Connectivity
- Bluetooth® 2.0, USB 2.0, WiFi, MicroUSB, 3.5mm ear jack
- Internal memory: 8GB External memory: Micro SD (Up to 32GB)
- Size 115 x 56 x 11.9mm
While the US launch has not been announced, the 1700 GHz support could make it possible for a future T-Mobile USA launch.
In the beginning there was the PalmOS mobile platform, and then there was Symbian, then Windows Mobile and RIM’s Blackberry OS. Then came the juggernaut iPhone OS from Apple. That was followed by Android from Google. Soon Palm will launch another mobile platform called the WebOS. All these different platforms lead to a question: How many mobile platforms can your company support?
That is just the operating systems. Already the mobile industry is fragmented with dozens of smartphone manufacturers. Add in the different features of the handsets themselves, like accelerometer, GPS, camera, etc, and you have a whole matrix of feature sets that need to be accounted for.
It is amazing how often entrepreneurs and product managers at smaller companies have said to me that this is their strategy. Then I ask them how soon they will be on all these platforms and I get a vague answer of as soon as we can. Given this situation, how long can companies justify developing products for all platforms?
Companies really need to evaluate their strategy against their resources. Building and supporting products on multiple platforms is costly and labor intensive process, just ask all those who build and support PC and Mac products. The complexity increases multiple-fold in the smartphone space. As an entrepreneur or product manager, you don’t have the time to wait until the product has been tested on all the platforms. You need to be out in the market before your competition.
Considering the limited funding and resources, you have to decide on one or two “hero” platforms as Tim Westergren, founder of the popular Pandora music service calls them. He has decided that iPhone is the “hero” platform they will focus on and when WebOS from Palm is available, that will be its second “hero” platform.
There are definite benefits in this strategy: You can develop a product that leverages the various features of that platform. You are able to conserve your resources by developing on few platforms. You can become the “best-in-class” on the specific platforms.
On the flip side, though, you have to weigh how successful are your target platforms going to be. iPhone has done phenomenally well and therefore could be a no-brainer for a lot of us. However, if you were targeting say Android or even the much-anticipated WebOS from Palm, you just have to look back at all those folks who jumped on the PalmOS bandwagon and decide if the rewards outweigh the risk and what is the likelihood of the platform surviving a few years.
Once you have decided on the platforms, like all good strategists, keep evaluating them and your strategy. Tim Westergren did not embark on his strategy right from the get-go. In fact, for two years Pandora was available on AT&T and Verizon Wireless’ application stores where it languished. Only when iPhone came along and Tim decided to launch his product on that platform did he found success.