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Mobilizing the Business and Business of Mobile

Archive for April 2009

Samsung Tocco Lite announced in UK

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samsung-tocco-lite-s5230

Samsung today announced the launch of Tocco Lite, aka S5230. This mid-range touchscreen phone comes with some nifty widgets for Facebook, Youtube and MySpace, though without the 3G connectivity. Here are the rest of the features for the phone:

  • Quad-band GSM/GPRS/EDGE connectivity
  • 3 inch TFT touchscreen display with 262K color and 240 x 400 pixels
  • TouchWiz UI
  • Accelerometer
  • Facebook, MySpace and YouTube widgets
  • Bluetooth 2.1
  • Samsung DNSe 2.0 music technology
  • FM Radio with RDS
  • 3.2 MP camera
  • 50 MB of built-in memory
  • microSD card support, up to 8 GB
  • 104 x 53 x 11.9 mm
  • The phone is expected to launch in May in UK, no US or other availability have been announced yet.

    [Via Engadget Mobile]

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    Written by dvdand

    April 30, 2009 at 5:16 am

    Posted in Samsung

    Tagged with , ,

    LG Cookie to launch on CDMA networks

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    Beginning in May, LG will launch a new Cookie phone on CDMA network in the Asia Pacific region. The popular Cookie KP500 phone which currently only works on the GSM network has been rebranded as the KX500 to reduce the confusion and will retail at $276. The phone comes with CDMA2000 1x support and also includes a 3.2 Mpxl camera, accelerometer, touchscreen and other features found in the original Cookie.

    lg-kx500-cookie

    While no plans were announced for an US launch, with the CDMA support, LG can certainly offer the new Cookie to both Verizon Wireless and Sprint.

    [Via Unwired View]

    Written by dvdand

    April 28, 2009 at 5:29 am

    Posted in LG, Sprint, Verizon

    Tagged with , , , ,

    Samsung may launch Omnia Pro in July

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    samsung-omnia-pro-qwerty

    According to rumors flying around, Samsung is preparing a new phone to add to its Omnia family, called the Omnia Pro. This new phone will have a full QWERTY slider behind the touchscreen Omnia. It will also include a 5Mpxl camera with autofocus, flash, image stabilizer and video recording and will operate on Windows Mobile 6.1 upgradable to 6.5. The phone is expected to retail for €500 ($662) and expected to launch in July.

    Written by dvdand

    April 27, 2009 at 5:50 am

    Samsung to launch the Android powered I7500 in June

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    gt-i7500_03_600

    Samsung today announced that it will launch its first Android powered phone, the i7500 in Europe beginning in June 2009 for €300 ($398). This phone will have a 3.2 inches, 320 x 480 pixel AMOLED touchscreen and will operate on tri-band GSM with HSDPA support. Additional specs include:

    • HSDPA 7.2Mbps / HSUPA 5.76Mbps (900 / 1700/ 2100MHz) EDGE / GPRS (850/ 900/1800/1900)
    • 3.2″ HVGA(320×480) AMOLED
    • 5 MP Camera (Auto Focus), Power LED
    • Video: MPEG4, H.263, H.264, WMV, Audio: MP3, AAC, AAC+, e-AAC+, WMA, RA
    • Full Web Browser Google Search, Maps, Gmail, YouTube, Calendar, Google Talk, Android Market Connectivity
    • Bluetooth® 2.0, USB 2.0, WiFi, MicroUSB, 3.5mm ear jack
    • Internal memory: 8GB External memory: Micro SD (Up to 32GB)
    • Size 115 x 56 x 11.9mm

    While the US launch has not been announced, the 1700 GHz support could make it possible for a future T-Mobile USA launch.

    [Via Engadget Mobile, Unwired View]

    Written by dvdand

    April 27, 2009 at 5:39 am

    What is your mobile platform strategy?

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    In the beginning there was the PalmOS mobile platform, and then there was Symbian, then Windows Mobile and RIM’s Blackberry OS. Then came the juggernaut iPhone OS from Apple. That was followed by Android from Google. Soon Palm will launch another mobile platform called the WebOS. All these different platforms lead to a question: How many mobile platforms can your company support?

     

    That is just the operating systems. Already the mobile industry is fragmented with dozens of smartphone manufacturers.  Add in the different features of the handsets themselves, like accelerometer, GPS, camera, etc, and you have a whole matrix of feature sets that need to be accounted for. 

     

    It is amazing how often entrepreneurs and product managers at smaller companies have said to me that this is their strategy. Then I ask them how soon they will be on all these platforms and I get a vague answer of as soon as we can. Given this situation, how long can companies justify developing products for all platforms?

     

    Companies really need to evaluate their strategy against their resources. Building and supporting products on multiple platforms is costly and labor intensive process, just ask all those who build and support PC and Mac products. The complexity increases multiple-fold in the smartphone space. As an entrepreneur or product manager, you don’t have the time to wait until the product has been tested on all the platforms. You need to be out in the market before your competition.

     

    Considering the limited funding and resources, you have to decide on one or two “hero” platforms as Tim Westergren, founder of the popular Pandora music service calls them. He has decided that iPhone is the “hero” platform they will focus on and when WebOS from Palm is available, that will be its second “hero” platform.

     

    There are definite benefits in this strategy: You can develop a product that leverages the various features of that platform. You are able to conserve your resources by developing on few platforms. You can become the “best-in-class” on the specific platforms.

     

    On the flip side, though, you have to weigh how successful are your target platforms going to be. iPhone has done phenomenally well and therefore could be a no-brainer for a lot of us. However, if you were targeting say Android or even the much-anticipated WebOS from Palm, you just have to look back at all those folks who jumped on the PalmOS bandwagon and decide if the rewards outweigh the risk and what is the likelihood of the platform surviving a few years.

     

    Once you have decided on the platforms, like all good strategists, keep evaluating them and your strategy. Tim Westergren did not embark on his strategy right from the get-go. In fact, for two years Pandora was available on AT&T and Verizon Wireless’ application stores where it languished. Only when iPhone came along and Tim decided to launch his product on that platform did he found success.