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Smartphone Sales Up 24 Percent, iPhone’s Share Nearly Doubled Last Year (Gar…

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Based on this Gartner report it looks like the smartphones are healthy, yes they rose 24% YoY, but if you look at the numbers closely, they form only 14% of total mobile phone sales, increasing from 11% in 2008. Clearly there is still room for growth. However, I wonder how much different this picture would be were it not for the recession? In other words, would smartphone have constituted just 14% of the total mobile sales worldwide? I doubt it. My point is that the hockey stick for smartphone growth is yet to come. I would think that is going to happen in 2012 assuming that recovery is complete by the end of this year and worldwide economies grow.

via TechCrunch by Erick Schonfeld on 2/23/10

Last year, Apple’s iPhone nearly doubled its worldwide market share of smartphone sales to 14.4 percent, up 6.2 points from the year before, according to the latest market share figures put out by Gartner.  The iPhone still trails behind Nokia’s Symbian-powered smartphones (No. 1), which saw their share decline 5.5 points to 46.9 percent, and RIM Blackberries (No. 2), which gained 3.3 points to end the year with a 19.9 percent share.

Remember, these are worldwide estimates.  In the U.S., both Blackberry and Apple are much larger than Symbian.  And when it comes to mobile Web traffic, Apple and Android dominate with 81 percent share.  According to Gartner, Android phone sales jumped 3.4 points (to 3.9 percent), but Android is still smaller than WIndows Mobile or Linux.  Those mobile OSes, however, saw their market share drop  3.1 and 2.9 percent, respectively.  Palm’s WebOS barely made a mark with 0.7 percent share.

So when you tally everything up, Symbian lost the most share (5.5 percent), followed by Windows Mobile and Linux.  The iPhone saw the biggest gain (6.2 percent), compared to smaller but roughly equal jumps by Blackberry and Android (up 3.3 and 3.4 percent, respectively).

All together, Gartner estimates 172 million smartphones were sold last year, up 24 percent.  In contrast, total mobile phone sales were flat at 1.2 billion.  Smartphones represented 14 percent of total mobile handset sales last year, up from 11 percent in 2008.  The iPhone, for all of its growth, made up only 2 percent of all mobile phone sales last year. Below are the market share tables from Gartner:

Table 2
Worldwide Smartphone Sales to End Users by Operating System in 2009 (Thousands of Units)

Company 2009 Units 2009
Share (%)
2008 Units 2008
Share (%)
Symbian 80,878.6 46.9 72,933.5 52.4
Research In Motion 34,346.6 19.9 23,149.0 16.6
iPhone OS 24,889.8 14.4 11,417.5 8.2
Microsoft Windows Mobile 15,027.6 8.7 16,498.1 11.8
Linux 8,126.5 4.7 10,622.4 7.6
Android 6,798.4 3.9 640.5 0.5
WebOS 1,193.2 0.7 NA NA
Other OSs 1,112.4 0.6 4,026.9 2.9
Total 172,373.1 100.0 139,287.9 100.0

Source: Gartner (February 2010)

Table 1
Worldwide Mobile Terminal Sales to End Users in 2009 (Thousands of Units)

Company 2009 Sales 2009
Share (%)
2008 Sales 2008
Share (%)
Nokia 440,881.6 36.4 472,314.9 38.6
Samsung 235,772.0 19.5 199,324.3 16.3
LG 122,055.3 10.1 102,789.1 8.4
Motorola 58,475.2 4.8 106,522.4 8.7
Sony Ericsson 54,873.4 4.5 93,106.1 7.6
Others 299,179.2 24.7 248,196.1 20.3
Total 1,211,236.6 100.0 1,222,252.9 100.0

Note* This table includes iDEN shipments, but excludes ODM to OEM shipments.
Source: Gartner (February 2010)

Written by dvdand

February 23, 2010 at 10:55 am

Posted in Uncategorized

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